A NYE Beverly Soirée

November 19, 2024
January 1, 2024
Beverly Collective
A NYE Beverly Soirée

Elevated to Level 24 - Welcoming 2024

For the first time, Beverly hosted a special New Year’s Eve celebration, offering vibrant perspectives above the heart of Melbourne. Guests were invited to enjoy unparalleled views to soak in the city’s energy and firework displays, creating a nostalgic and genuine evening.

Each aspect was considered. Including polaroid cameras to allow memories to be captured and left with, exclusively designed embroidered linen serviettes to enriched the beauty of hindsight. A core emphasis on premium, versatile culinary offerings fusing harmoniously to showcase the beautiful space, perfect for celebrations.

The warm ambiance, coupled with an individually styled black-tie affair, paid homage to the authentic spirit of a 90s Met Gala. This was distinctively approached with a seamless capture of Southern Californian vibrance, drawing inspiration from the desert modernism aesthetic that partially informed Beverly’s foundation.

Beyond the celebration, the NYE soirée seamlessly fused Beverly’s soulful identity with Perrier-Jouët’s enduring passion for the arts, creating an indescribable sense of liveliness.

"What better occasion than NYE, welcoming 2024 on Level 24, to bring Beverly’s essence to life. For our first NYE, we incorporated our core values, landscape, and perspectives to foster a warm yet premium atmosphere, uniting our communities. Focused on storytelling, innovation, and community building, we holistically crafted experiences for our guests. Leveraging our team’s expertise, we designed a locally sourced, ethically produced, and versatile culinary experience. In collaboration with our wonderful partner, Perrier-Jouët, we harnessed our synergies and resources to ensure the guest journey was thoughtfully considered from start to finish, leaving them with both tangible and intangible lasting fondness." Our Creative Director, Emily Gurr, expressed.

Executive Chef David Ball presented a culinary journey centred around locally and ethically sourced ingredients. Guests soaked up the incredible firework display vantage point amidst the fun tunes courtesy of DJ Tommy Ohhh. The exclusive beverage offering included an extensive range of Perrier-Jouët Champagne, cocktails, and more. Focus placed on tailored, well-rounded decisions, from culinary to immersive design. Providing an authentic experience from start to end.

Our first New Year’s Eve celebration was not just an event but a reflection of our wonderful community and our team's dedication to creating meaningful, memorable experiences. Committed to our core values, we continuously strive to evolve and add meaningful value, fostering a strong sense of belonging and making Beverly a true home. Here’s to many more celebrations and memories to be made.